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The coding of the MIME setup is contained in a header in every email. This is known as the MIME Multipart as it has… multiple parts! Where are the MIME Commands? If, for whatever reason, it’s set up to only display plain text, then the recipient will view a fully readable, if somewhat simple, plain text version only. If it is enabled to show the full HTML, that’s what your customer will see. The reader’s own device browser can transparently and automatically choose the best email display for its standards, or the display chosen by the device’s user. This is where the wonders of MIME come into play. You certainly don’t want to display both versions - HTML and text - to the same reader at the same time. MIME has made it possible for recipients to see emails as mini webpages, complete with layouts, colors, images, and much more.

Whenever you receive any email that isn’t strictly plain text in the default font of your browser or email client, you’re experiencing the wonders of MIME - Multipurpose Internet Mail Extensions. Plain text may be more mobile browser-friendly.